Most B2B SaaS companies optimize their growth for the people closest to conversion: messaging, website content, branded search, and retargeting. That makes dashboards look healthy, but it doesn't expand the pool of potential buyers who will eventually become pipeline.The buying journey is changing.Buyers are researching vendors through AI search, peer recommendations, and other channels long before they're ready to engage. If your marketing only speaks to people who already know you, you're capturing demand that already exists instead of creating the demand that comes next.

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Light Audit — freeI look at how your positioning and marketing show up across the buyer journey. You get a concise analysis built purely on public data, highlighting where buyer friction or missing outcome stories are capping your pipeline, plus the first opportunity I’d explore. No data access required.

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Demand Gen Strategy Audit — two weeks, $3,500Read-only access to your CRM and pipeline data, so I can see where effort actually goes. I map what's creating demand versus capturing it, where buyers drop off between first touch and pipeline, and what I'd change in what order, across messaging, journey and channels. You get a prioritized plan you can act on with or without me.

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Ongoing Work — monthly, three-month minimumIf you want me running the strategy rather than handing it over, engagements run monthly. Three months is the floor, long enough for changes to take hold and for pipeline to actually show.